Wealth for Founders

A personal wealth guide for business owners.

Don't Let Your Revenue Stagnate

Are you too attached to a stagnate business? Are you holding on to a business lingering for nearly a year in the "Meh" Zone, where your business isn't likely to meet your long-term income needs?

Are you too attached to a stagnant business? Are you holding on to a business lingering for a year or more in the "Meh Zone" – where your business isn't growing fast enough to meet your long-term wealth goals?

For instance, does your business require full-time effort without significantly growing revenue? Do you set aside savings or investments outside your company, or does your income prevent it? These are signs of the Meh Zone.

There are many reasons why founders stay in the Meh Zone. One reason is identity. Your business is your claim to status. It also might link you to a community of founders in a similar situation. So you don't want to leave that club by selling or growing your operation.

You might feel dedicated to your customers who you want to help. You could also strongly believe in your idea and hope the revenue will resume growth on the same trajectory it had shortly after launch.

Every founder ends up in the Meh Zone at some point. Organizations naturally have phases requiring different skills. But if you loiter too long, you're wasting your most precious resource: time. The compounding years you spend in the Meh Zone are years you could be building wealth elsewhere.

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